DorenaPath Logo
DorenaPath
Modern Floristry Excellence

Transform Your Passion Into Professional Floristry Excellence

Master modern floral design techniques through our comprehensive career development program that combines traditional craftsmanship with contemporary business strategies

847 Graduates Launched
94% Career Success Rate
28 Industry Partnerships
12 Months Training

Measurable Career Growth Through Expert Training

Our systematic approach to floristry education delivers tangible results that speak for themselves. Here's what our comprehensive tracking reveals about graduate success patterns.

85%

Business Launch Success

Within 18 months of graduation, 85% of our students have successfully launched their own floristry ventures or secured senior positions at established floral design studios across Azerbaijan and beyond.

3.2x

Income Potential Growth

Graduates report an average income increase of 3.2 times their pre-program earnings, thanks to advanced techniques in premium floral arrangements and business development skills.

156

Industry Connections

Access to our extensive network of 156 wedding planners, event organizers, and luxury hotels provides graduates with immediate business opportunities and long-term partnership potential.

47

Technique Mastery

Master 47 distinct floral design techniques ranging from classical European arrangements to contemporary asymmetrical compositions, ensuring versatility in any market segment.

DorenaPath vs Traditional Floristry Training

See why professional florists choose our comprehensive approach over conventional workshop-based learning methods

DorenaPath Method

12-month structured curriculum with progressive skill building
Business development training included in core program
Real client project experience during training
Ongoing mentorship for 24 months post-graduation
Industry partnership network and job placement assistance
Modern digital marketing strategies for florists

Traditional Workshops

Short-term workshops with limited skill retention
Focus only on arrangement techniques, no business training
Practice with artificial scenarios and mock projects
No post-training support or career guidance
Students must build industry connections independently
Limited exposure to contemporary marketing approaches

Comprehensive Curriculum Built for Real-World Success

Our meticulously designed 12-month program combines hands-on technical training with essential business skills. Each module builds upon previous learning, ensuring deep competency development.

What sets us apart? Every technique you learn gets immediately applied to real client projects. By graduation, you'll have completed actual paid commissions and built a professional portfolio.
1

Foundation & Color Theory

Master the fundamentals of floral design including color wheel applications, seasonal flower selection, and basic arrangement principles. Learn proper tool usage and flower conditioning techniques.

Color Psychology Tool Mastery Flower Care
2

Classical European Techniques

Develop expertise in traditional European arrangements including round bouquets, cascade designs, and formal centerpieces. Study historical design movements and their modern applications.

Bouquet Construction Cascade Design Centerpieces
3

Contemporary & Asymmetrical Design

Explore modern design principles including negative space utilization, organic movement, and unconventional materials integration. Create statement pieces for luxury events.

Modern Aesthetics Space Design Mixed Media
4

Wedding & Event Specialization

Specialize in wedding floristry including bridal bouquets, ceremony installations, and reception designs. Learn large-scale event planning and execution strategies.

Bridal Design Event Planning Installation
5

Business Development & Marketing

Build essential business skills including pricing strategies, client communication, social media marketing, and brand development. Learn to create sustainable floristry businesses.

Pricing Strategy Digital Marketing Brand Building
6

Advanced Techniques & Portfolio

Master complex techniques including preserved flower arrangements, luxury packaging, and seasonal specialties. Complete final portfolio projects with real client work.

Preservation Luxury Packaging Portfolio Development

Industry Recognition & Professional Standards

DorenaPath maintains the highest educational standards through partnerships with leading floristry organizations and continuous curriculum development based on industry feedback.

IFD

International Floristry Association

Certified training partner with the International Floristry Design Council, ensuring our curriculum meets global professional standards and graduates receive internationally recognized qualifications.

Industry Excellence Award 2024

Recipient of the Azerbaijan Floristry Excellence Award for outstanding contribution to professional floral education and industry development in the Caucasus region.

94%

Student Satisfaction Rating

Consistently rated 4.8/5 stars by graduates in comprehensive program evaluations, with 94% stating they would recommend DorenaPath to other aspiring florists.

What Industry Professionals Say

Hear directly from our graduates who have transformed their passion into thriving floristry careers across Azerbaijan and internationally.

The DorenaPath program completely transformed my understanding of floristry. I went from arranging flowers as a hobby to running a successful wedding floristry business with 15+ events per month. The business training was just as valuable as the design techniques.

Rashad Mammadov
Owner, Elegant Blooms Wedding Studio

What impressed me most was the real-world application. By month six, I was already working on actual client projects under mentorship. The network of industry connections opened doors I never would have found on my own. Now I supply arrangements for three luxury hotels in Baku.

Elvin Hasanov
Senior Floral Designer, Luxury Hotels Group

Ready to Launch Your Floristry Career?

Join the next cohort starting in September 2025. Limited to 24 students for personalized attention and maximum learning outcomes.